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Reporting to the Education Foundation of Sarasota County Chief Marketing Officer, the Creative Marketing Manager serves an instrumental role on the marketing and communications team.  This includes project management, overseeing all social media channel planning and execution, establishing campaigns, email marketing strategy, maintaining the visual brand identity through graphic design, developing print collateral, and maintaining relationships with printing vendors. The Creative Marketing Manager works collaboratively to process marketing requests and marketing project assignments to ensure deadlines are met. The Creative Marketing Manager will work closely with the marketing team with a positive professional attitude and strategic mindset.

The Creative Marketing Manager will uphold the mission of the Education Foundation of Sarasota County, which is to enhance the potential of students, promote excellence in teaching and inspire innovation in education, guided by strategic philanthropy.

DUTIES AND RESPONSIBILITIES

  • Develop strategic social media channel planning with content creation, dissemination, daily management and engagement, influencer campaigns and social media ads.
  • Assist with marketing campaigns, direct mail, email, and paid ads by executing marketing strategies, plans and objectives, planning and organizing promotional presentations.
  • Create and manage marketing collateral, graphics and layouts, ensuring they are visually appealing and on-brand.
  • Utilize analytical ability to assess and evaluate end-to-end stakeholder experience across multiple channels and consumer touch points.
  • Measure impact for identified key results. Measure and report performance of all marketing campaigns monthly and quarterly.
  • Work collaboratively with a variety of stakeholders across program and development team to ensure marketing campaigns and resources are maximized.
  • Work collaboratively with marketing team to process marketing requests from start to completion through an effective project management system using tracking software.
  • Manage the print budget.
  • Develop online forms and content packaging.
  • Minor video production for social media content.
  • Ensure photography needs are met.
  • Work with team on any other duties/activities as assigned.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

  • Bachelor’s Degree required from an accredited university (marketing, communications degree preferred).
  • Minimum of 5 years’ marketing experience/or related experience with demonstrated success.
  • Strong communications skills.
  • Project management experience.
  • Experience leading and managing social media and/or display advertising campaigns.
  • Experience with Adobe Suite, Canva, Constant Contact and/or related software.
  • Working knowledge of social media ad serving tools.
  • Working knowledge marketing analytics tools.
  • Ability to understand and analyze trends.
  • A deep understanding of the wide variety of marketing channels.

This is a full-time exempt, salaried with benefits. Salary range is $55,000-$70,000.

 

Job Category: Marketing
Job Type: Full Time
Job Location: Sarasota

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